Press Release | Our Fight to Launch "Get Over It!" Campaign at London Trans+ Pride March
On Saturday, Our Fight will be at the London Trans+ Pride march to launch its "Get Over It!" campaign against the marginalisation of Zionists. This is not about confrontation, but it is about ensuring Jews and Israelis are not driven from public life.
Time: 1pm
Location: Near All Souls Church, London, W1B 3DA
Activity: Our Fight will be launching its "Get Over It!" campaign at the start of the LT+P march, to confront growing anti-Zionist and anti-Jewish prejudice in the UK. A number of Jews and non-Jews will gather, wearing t-shirts with the message 'Some people are Zionist. Get over it!'. The slogan borrows from the famous Stonewall campaign of 2007 demanding tolerance for gays. The campaign was later extended to include trans people.
Contact: mark.birbeck@OurFight.uk
Background
Saturday, July 26th, 2025 sees the 7th annual march and rally held by London Trans+ Pride.
Earlier in the week the organisers listed various 'hateful ideologies' that they did not want represented at their event, one of which was Zionism—the belief that Jews are entitled to a nation in the same way that the rest of the world is.
According to Campaign Against Antisemitism polling, 80% of Jews in the UK see themselves as Zionists, which means that the LT+P announcement was aligning a belief that is widely held by Jews with the ideologies of racists and misogynists. In turn this means that any Jews who are trans or who want to attend the march to support trans people, would not be welcome.
Israelis and Jews are entitled to be proud of Israel and its many achievements. Israel is also important as a haven for Jews in an increasingly hostile world. But in recent years there has been an increasing push to boycott and isolate Israel, and to drive anyone that has connections with Israel from public life.
David Brown, Chief News Correspondent
Lianne Kolirin
Craig Simpson
One way that Our Fight hopes to challenge this anti-Israel drive is by challenging anti-Zionism. The LT+P march in London is an ideal place to launch our campaign, not only because of LT+P's earlier anti-Zionist stance, but because one of the messages of the day is that you should be proud of who you are—whether that is being proud to be gay, to be trans, of your religion, or of your nation.
Quote
Mark Birbeck, founder of Our Fight, said:
Our campaign launch is not a demonstration. We have no issue with the London Trans+ Pride march celebrating trans people and their identity. But we do believe that trans people who are proud to stand with Israel are just as entitled to make themselves visible as other people on the march. It is shocking that anyone should be made to feel wary about showing their support.
We have borrowed the famous Stonewall slogan "Get over it!" to convey that the issue of anti-Zionism is one of intolerance. The original message rightly said that those who object to someone because they are gay or trans needs to move on, recalibrate, and "get over it". We feel the same about those who object to someone that believes Jews are entitled to their own nation. That's the essence of Zionism, and people need to get over it.
Note
The original LT+P post that listed Zionism amongst the unwelcome ideas has subsequently been removed. However, LT+P have still made clear that they stand against Israel and see Zionism as inherently violent:
As an organisation we unequivocally stand with Palestine, and wholly condemn the genocide Israel is committing in Gaza and Zionist violence across the region.
Our Fight
Our Fight is a grassroots campaign group established in the wake of October 7th, to show solidarity with Israel, and to stand against anti-Semitism. It aims to convince non-Jews and non-Israelis that the rapid growth in anti-Semitism is a threat to everyone; it is something that could destroy our common values of tolerance, free speech, democracy and community.
